Mphasis, a leading IT services provider, today announced the launch of Mphasis Next Labs’ maiden solution ‘HyperGraf’- an Omni-channel Digital 360 solution. HyperGraf provides the most comprehensive, accurate, real-time and actionable customer engagement insights across millions of data points spread over multiple customer engagement channels enabling real-time decision making.
HyperGraf is an Omni-channel Digital 360° solution that transforms enterprise decision making by providing the most comprehensive, accurate, real-time and actionable Customer Engagement Insights across millions of data points spread over multiple customer engagement channels. HyperGraf is a Big Data Complex Event Processing engine which enables enterprises to innovate and make strategic decisions by analyzing content, collaboration and commerce networks.
It generates actionable insights by correlating slivers of multi-structured customer data from diverse interaction channels and builds a single view of the customer with recommendations specific to the channels of interaction. The underlying analytics behind HyperGraf is based on Social Network Analysis, Machine Learning, Predictive Analytics, Streaming data analytics, Multi-structured data analytics, Natural language processing, Discourse analysis, Pattern recognition and Bayesian inference.
“Mphasis Next Labs brings together a multi-disciplinary team of experts in Computer Science, Mathematics, Statistics, Operations Research, Behavioral Sciences and Business to research, ideate, innovate and co-create IP with our customers. The team creates solutions and service offerings in emerging technologies like Digital and IoT for our customers in Mphasis’ areas of focus”, saidMr. Gopinathan Padmanabhan, President – Global Delivery and HP Channel Sales.
