Infonetics: Subscriber Analytics Market Opening Up To Alternative Vendors

BOSTON, MA–(Marketwired – December 01, 2014) – Market research firm Infonetics Research released excerpts from its 2014Subscriber Intelligence Strategies: Global Service Provider Survey, which explores how big data is driving big spending on subscriber intelligence as operators look to better capitalize on the staggering amount of valuable subscriber information that is stored across their networks, operations, and business support systems.

“Operators have long leveraged analytics for revenue-preservation use cases such as revenue assurance and fraud and churn management. But as they look for ways to better monetize their customer base and differentiate against new competitors, we’re seeing interest in a wider range of analytics use cases, including identifying next-best-action marketing opportunities, ascertaining a subscriber’s relative profitability, and enabling variable charging based on factors such as network conditions and customer value,” says Shira Levine, directing analyst for service enablement and subscriber intelligence at Infonetics Research.

“As this occurs,” Levine continues, “It’s creating opportunities for not only the traditional analytics and business intelligence specialists, but also suppliers of the data sources — including DPI, network management, and CRM vendors — as well as consulting and integration players.”


  • The cost and time associated with subscriber data integration and migration are significant barriers to subscriber intelligence projects
  • The top drivers behind respondents’ subscriber analytics initiatives are gaining a better understanding how subscribers use networks and applications and reducing subscriber churn
  • Respondents reported either buying or being likely to buy subscriber intelligence solutions from traditional analytics vendors, though nearly half indicated they were likely to buy from DPI (deep packet inspection) vendors

For its 22-page annual subscriber intelligence study, Infonetics interviewed purchase-decision makers at convergent, mobile, fixed, and satellite service providers from EMEA, Asia Pacific, and North and Latin America about their strategies for managing and capitalizing on subscriber data. The survey delves into subscriber analytics’ role within larger big data strategies; how operators plan to use subscriber data, both internally and externally; operators’ views on the top players in the subscriber analytics market; departments responsible for purchase decisions; and key criteria for selecting products and suppliers. To buy the report, contact Infonetics:


Download Infonetics’ 2014 market research brochure, publication calendar, events brochure, report highlights, tables of contents, and more at

Visit to register for upcoming webinars, view recent webinars on-demand, or learn about sponsoring a webinar.

  • NFV with SDN Service Chaining for Quickest New Revenue (Dec. 11: Attend)
  • Assessing Your Assets: Leveraging Analytics for Network Optimization (View on-demand)
  • Network Control, Cloud, and SDN: What Role Will the PCRF Play? (View on-demand)
  • Striking Gold with Subscriber Analytics (Feb. 2015: Sponsor)
  • Harnessing the Power of Big Data and Analytics (May 2015: Sponsor)
  • Policy Management and SDM in an LTE World (2015: Sponsor)

Infonetics Research is hiring analysts. See job openings here.

N. America (West), Asia Pacific:
Larry Howard +1 408-583-3335
N. A. (East, Midwest), L. America, EMEA: Scott Coyne +1 408-583-3395
Greater China, SE Asia, India: 大中华区 Jeffrey Song +86 21-3919-8505
Japan 日本 Takashi Kimura, TAK Analytics +81 3-6408-5566
South Korea 대한민국 Doug Moon, MBAP +82 2-3453-9400

Infonetics Research ( is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete effectively.

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