The Power Of Data | Analytics | Banking & Financial Services| Cognizant

Speaker: Prasad Chintamaneni, President, Banking & Financial Services, Cognizant

Digital is reconfiguring the world. From the advent of the commercial Internet on, technology advancements have made our day-to-day lives more virtual and global. Data underpins digital’s disruptive promise .Data, when combined with predictive analytics, opens the door to breakthrough insights through Code Halo™ thinking — using the digital persona of customers to develop new offerings, guide customers to relevant and enabling information, and help banks improve service and anticipate future customer need. Data is the crude oil of the digital economy. When refined with predictive analytics, smart algorithms and modeling techniques, data can power personalized offers that boost customer loyalty, create up- and cross-selling opportunities, and generate greater share of wallet . To learn more on how to use the power of data to transforming your business to a digital organization visit

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