India The Fastest Growing Market For Dell

Michael Dell’s decision to take Dell private last year has started showing signs of change for the company in India, where it has grown to become a $2-billion entity. Growing at close to 50% in the last one year, India has now become Dell’s third largest market in terms of revenue after the US and China.
The company has been rapidly growing in most of the segments it is present in. As per market research firm IDC’s latest India PC market report, Dell has inched closer to the top position in the third quarter of 2014 with 22% market share, trailing HP by 3.5% in terms of total number of units.

For the same period last year, the company was the third largest player with only 11.8% marketshare. “In the server business, we have grown at an even faster rate,” Ohrie said.

Dell India has completely revamped its go-to-market strategy in India post privatisation—trying to offer integrated solutions to enterprises as it attempts to fill in a void created by IBM’s exit from commoditised x86 server business.

“We are in a very unique position because now we are the only company in the IT industry with truly end-to-end solutions, starting from tablets to cloud computing and everything in between. That is our biggest strength in the market,” Ohrie said.

Dell went private in November last year after CEO and founder Michael Dell acquired the company with the help of private equity firm Silver Lake Partners for $24.9 billion. In an interview with ET in January, Dell said “Privatisation just gives us an enormous amount of freedom to execute in the way we believe is the right way and that is for me incredibly energising.”

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