Google Competitor Yandex Lending Big Data Analytics Technology To Organizations

The Russian Google competitor, Yandex has been quietly contributing MatrixNet machine learning technology to other organizations – CERN, for example, has used it to establish statistical relevance in its floods of physics data. On Tuesday, Yandex announced a more formal push into offering big data services to corporate and enterprise clients.

Yandex Data Factory at the Le Web conference in Paris said its technologies can be used for the personalization of recommendations, natural language processing, image and speech recognition, credit scoring, and logistics optimization, demographic profiling and so on, Revealed by the company.

According to Yandex, these services have already been used by a leading European bank to crunch behavioral data, so as to match products to specific marketing channels in a personalized way. The firm’s machine learning and geolocation services were also used by a road management agency to boost accident prediction accuracy. All in all, Yandex is already providing big data services for 20 projects.

Yandex says it’s able to create various kinds of deep neural networks with MatrixNet, which is used to train ranking formulas, boosting the effectiveness of the learning process. The firm claims the cluster management tools in its Friendly Machine Learning framework make it easier to get into big data research by allowing researchers to “avoid dealing with distributed computing problems.” It uses proprietary technologies including Yandex MapReduce and Real Time MapReduce, and Yandex Tables, which is a big data storage and processing platform. The division’s chief, Jane Zavalishina, said in a statement:


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