Fractal Analytics Appoints Dr. Lata Iyer As Head Of Artificial Intelligence And Machine Learning

Fractal Analytics ( [ ]), a global provider of advanced analytics, today announced that Dr. Lata Iyer has joined the firm as head of Artificial Intelligence and Machine Learning (AIML) practice. Lata brings more than 20 years of research and solution innovation in the areas of machine learning, text & speech analytics for insurance, CPG, pharmaceuticals, healthcare and retail industries. She holds a Ph.D. in computational physics from the University of California – San Diego and Masters in Nuclear Physics from Mumbai University.

“AI is transforming how organizations use structured and unstructured data from within and outside the enterprise to make better and more automated decisions. I am delighted to have Lata lead our AI and machine learning (AIML) practice and solutions,” said Srikanth Velamakanni, co-founder and CEO, Fractal Analytics. Dr. Lata Iyer further said, “Fractal represents the kind of visionary company I’ve been looking to be a part of. I look forward to further strengthening Fractal’s team and capabilities and realize my vision for the next generation of AI solutions.”

Dr. Iyer adds to the company’s key executive hires in AI this year. Earlier this year, Fractal Analytics announced the acquisition of Imagna Analytics, appointing its founder Prashant Warier as Chief Data Scientist. Fractal Analytics also acquired Mobius Innovations this year to strengthen the company’s Customer Genomics(R) solution for hyper-personalized marketing.

About Fractal Analytics 
Fractal Analytics is a global analytics firm that helps Fortune 500 companies gain competitive advantage through deep understanding of consumers and better data-driven decisions. Fractal Analytics delivers insight, innovation and impact through predictive analytics and visual storytelling.

Fractal Analytics was founded in 2000 and has 13 offices around the world serving clients in over 100 countries.

The company has earned recognition by industry analysts and has been named one of the top five ‘Cool Vendors in Analytics’ by research advisor Gartner.

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