Big Data Can Also Help Companies To Engage Customers - HPC ASIA
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Big Data Can Also Help Companies To Engage Customers

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Collecting data is only useful to companies who know how to use that data to give something back to consumers. As customers we should come to expect a better return of goods in exchange for sharing our data. Here, Mcquivey looks at how Target is successfully applying data it collects to create a better brand experience.

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