Abacus International, Asia Pacific’s leading travel technology provider signed has signed an agreement with GfK to advance the analytics available to the travel industry by supplying booking data for the specialist GfK Travelscan report.
“We are delighted to intensify our partnership with the leading provider of travel agent solutions across the APAC region,” commented Laurens Van Den Oever, Global Industry Lead, Travel & Hospitality. “This will help to scale the robustness and representation of GfK Travelscan, while offering added value to the Abacus client base.”
The Abacus agreement follows a recent commitment from the National Association of Travel Agents Singapore (NATAS) to share with GfK its members’ weekly consolidated live booking data, with similar aims.
Future projects include the potential to integrate other datasets, so that individual agents can more easily measure their own performance against market demand.
“In the increasingly competitive travel marketplace, agents are eager to make more informed, real-time data-driven decisions. The GfK-Abacus partnership brings us closer to realising this common goal,” concluded Van Den Oever.
