VoltDB, the Bedford-based maker of the self-described “world’s fastest operational database,” announced Monday it tapped a former Hewlett-Packard executive to help the company expand into the Asia-Pacific region.
Shyam Sundar will be the lead sales person in the Asia-Pacific region, expanding into sectors there including telecommunications, financial services, media and advertising, retail and e-commerce and smart energy, according to a release.
Sundar formerly held executive sales and business development roles at information technology giant HP (NYSE: HPQ) and big data analytics company Greenplum, acquired by Hopkinton-based data storage giant EMC (NYSE: EMC) in 2010.
“Mobility is driving new requirements in data analysis and app development,” Sundar said in a statement. “These mobile-first countries are ahead of the curve, and are bypassing older technology and adopting newer technologies that deliver real-time infrastructure and streaming data applications. VoltDB is perfectly positioned to lead this paradigm shift. I’m looking forward to using my expertise to expand the company’s presence in the Asia Pacific region.”
VoltDB aims to help businesses worldwide be able to capture, analyze and optimize real-time data that could ultimately lead to increases in those businesses’ revenues.
The company, backed by about $18.7 million, has offices in China, India, Japan, Korea, Singapore and Australia, and employs 33.
Currently, Scotland-based online gaming company DeltaDNA is using VoltDB to help analyze hundreds of millions of data points to identify a player’s status and behavioral motivations within a game, according to VoltDB. That allows deltaDNA customers such as game developers to make changes in an online game or present targeted ads that increase in-game purchases by as much as 30 percent, according to VoltDB.