Ratan Tata, chairman emeritus of Tata Sons, has invested an undisclosed amount in big data analytics start-up Infinite Analytics. Existing investor Nikhil Vora, founder of Sixth Sense Ventures also participated in this round.
Founded by Akash Bhatia and Purushotam Botla, the company was born in an MIT class of Sir Tim Berners-Lee. Since its inception in 2012, Infinite Analytics has managed to onboard customers like AirBnB, Comcast, B2W Digital, BabyOye, Croma Retail, eBay, Future Group, Infibeam, NBA, NDTV Retail, Trendin, Tata Marketplace, etc. This funding round will also be used to beef up hiring, scale up in current verticals and to explore newer verticals.
Akash graduated from MIT Sloan in June 2012 prior to which, he co-founded Kyazoonga, a ticketing company from India. Before Kyazoonga, Akash was an engineer with Oracle/PeopleSoft in Silicon Valley. As for Purushotam, he completed his Masters in Engineering and Management from MIT in June 2013. Prior to this, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. While at MIT, the two of them decided to come together and start up Infinity analytics.
As a company, Infinite Analytics specializes in Deep Machine Learning and Predictive Analytics. Their Analytics Platform merges data from multiple sources (customer demographic data, transactions data, loyalty program data, third party data, open data) to create a 360-degree view of the user. Their NLP, Semantic and Predictive Analytics Algorithms detect and predict patterns in the merged data with the end goal of increasing revenues for clients.