Pernod Ricard CMO Martin Riley On The Internet Of Things And E-Commerce OpportunitiesPernod Ricard CMO Martin Riley On The Internet Of Things And E-Commerce Opportunities – HPC ASIA
Pernod Ricard’s chief marketing officer Martin Riley talks to The Drum about the company’s Internet of Things endeavour, Project Gutenberg and how Pernod Ricard’s recent restructure aims to enhance consumer experience.