When Microsoft announced its plan on Monday to purchase LinkedIn, the largest social site for professionals with more than 400 million users, its primary goal seemed clear: Access to data.
The purchase will give Microsoft access to professional job searches, organizations, training through Lynda.com, and more. And the two companies seem to be a perfect fit—job-seekers can have advanced professional tools, and Office-users can have tailored help from professionals.
How, exactly, will the partnership help professionals? “This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on,” said Nadella, “and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete.”
“This deal brings together the world’s leading professional cloud with the world’s leading professional network,” Nadella wrote. “I have been learning about LinkedIn for some time while also reflecting on how networks can truly differentiate cloud services.”
Additionally, Nadella noted that the combination could lead to an interesting overlap between the two brands relative to specific projects or tasks.
“This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete,” Nadella wrote. “As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. And in turn, new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising.”
One other option could be for Skype integration for LinkedIn to help with video interviews for job candidates, but also to assist with learning through the Lynda.com brand. LinkedIn bought Lynda.com back in 2015, which means that Microsoft gets access to the popular training platform and its audience as well.