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Indian Retailers Embracing Big Data Analytics To Generate Business Intelligence

With big data analytics emerging as a key tool to generate business intelligence, many retailers in the country, leading the way are Shoppers Stop and the Tata Group’s Trent, among others. are adopting the technology, albeit at a slow pace, to give customers a more customised shopping experience.

With big data analytics emerging as a key tool to generate business intelligence, many retailers in the country, leading the way are Shoppers Stop and the Tata Group’s Trent, among others. are adopting the technology, albeit at a slow pace, to give customers a more customised shopping experience.

Fashion retailer Shoppers Stop also recently announced plans to go digital, changing its strategy for third time in five years. The city-headquartered retail chain is targeting to net 15 per cent revenue through digital touch-points by 2020 and it plans to invest Rs 60 crore over the next three years.

“Next year, we plan to invest in warehouse management systems to strengthen our supply chain, and subsequently in master data management to strengthen our omni-channel operations,” Shoppers Stop Managing Director Govind Shrikhande said.

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