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The Cost Of Bad Data

‘Bad data’ perhaps sounds a little melodramatic to some, an example of anthropomorphism. But the fact is that customer data is indeed about people, and if that data is incorrect, your business cannot even hope for success.

Bad data runs rampant throughout many organizations, ranging from incorrect information, missing information, inaccurate information and outdated data. This bad data can be more than a thorn in your side — it can actually hinder your business success, and cost you a ton of money.

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