Chang’an and Autohome announced the partnership before the Auto Shanghai fair that opened April 22, saying they plan to allow consumers to participate in the process of developing automobile models.
The two companies said they will work together on building a new platform and developing and improving products.
“Consumer demand is changing at an increasingly fast rate,” said Li Xiang, Autohome founder and president. “The customary approach of introducing a new generation of products every six to seven years cannot keep pace with these changes. Even the practice of unveiling new models every year with minor variations seems to be out of step with current trends.”
The fate of auto companies in the market over the next decade will depend on whether they can develop a business model that is in line with consumer demand, Li said.