If there is one area in which big data is literally guaranteed to be a game-changer, it’s sports. Sports have for a long time been accompanied by a wealth of statistics – what’s different today is the amount of data and the multitude of ways that we have to analyze and interpret that data – and put it to work.
That could be to boost performance on the field, decrease injuries and recovery times, or simply make the game a more entertaining spectacle for the fans. At this point, practically no sport remains untouched by the game-changing hand of big data, and teams or athletes who ignore the advantages it brings are in danger of dropping the ball.