Social Knowledge

Becoming Bold With Big Data

This report examines the Australian results of the Big Success with Big Data Survey 2014, conducted by Accenture Analytics – part of Accenture Digital. The survey found Australian organisations lag the world in the way big data is used and are among the least likely to understand the benefits of big data platforms. The research shows that many organisations do not understand the potential of big data and are not experiencing competitive pressure to adopt big data platforms.



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